
Lighting for Emotion, Not Exposure
On a Coast Guard recruiting shoot, the brief wasn't “make it bright” — it was “make a teenager feel something.” Notes on lighting for feeling first.
2 posts tagged “Directing”.

On a Coast Guard recruiting shoot, the brief wasn't “make it bright” — it was “make a teenager feel something.” Notes on lighting for feeling first.

Recruiting is the hardest brief in the building. Treating it like a short film — character, want, obstacle — is what makes it perform.