How I work
Story first. Then everything else in service of it.
Every project runs the same disciplined arc — find the feeling, build the plan around it, and protect it through production and post. Here's what working together actually looks like.
Great films aren't lucky. They're the result of knowing what you're trying to make before you make it, then giving yourself every chance to capture it on the day. My job is to hold the vision and remove the friction.
Phases
01 — Pre-production
Find the feeling and work back to the kit. We lock the idea, the look, the locations, and a shot plan built from the edit backward — so production is execution, not discovery.
02 — Production
Calm, fast, and ready for the moment. A tight crew, a clear plan, and enough margin to catch the unplanned shot that makes the film. One eye on the light, one on the performance.
03 — Post & delivery
Cut for the goal, finished with care, delivered in every format you need. The hero film and the social kit come out of the same intent, so the whole campaign feels like one thing.
Principles
One take, stay out of the way
In documentary and live moments, preparation is the whole job — be invisible and ready.
Design from the edit backward
Shoot what the cut needs, in the coverage the platforms need, in one disciplined day.
Senior on the day
The person who pitched it is the person directing it. No telephone game.
Like how that sounds?
Let's talk through your project and map the arc together.
Start a project