Brands · 2021

Washington Nationals

Matchday

Client: Washington Nationals
Roles: Director, DP
Year: 2021

Talent on set for Washington Nationals content

Challenge

Support the Nationals' season launch with a full slate of broadcast spots — twelve commercials — without flattening the cinematic quality across so many deliverables, and inside a tight shoot window.

Approach

Thirty days of pre-production set up an efficient two-day shoot for all twelve spots. The package ran cinema cameras with cine zooms on a dolly and crane, plus a MoviPro gimbal with a wireless mimic system for remote moves thirty feet in the air, with wireless monitoring and focus — supported by two set builders, two carpenters, and a two-person wardrobe / makeup / craft-services team.

Outcome

All twelve commercials were delivered under budget and in time for the season launch — a case study in pre-production discipline turning a demanding volume into efficient, high-quality output.

Thirty days of pre-production, twelve commercials in two days — pre-production discipline turning demanding volume into efficient, high-quality output.

Talent-forward matchday content with real access — the kind of shoot where you’re reading the room as much as the light, and you keep the energy up between setups.

Editorial polish on a fast turnaround, cut for social and in-venue screens.

Deliverables

12 broadcast spots
30 days of pre-production
2-day shoot
Crane, dolly-on-track, and MoviPro gimbal package
Wireless mimic system for remote moves 30 ft in the air

Process

01
Pre-production
30 days of planning to make 12 spots achievable in a two-day shoot.
02
Production
Cinema cameras, dolly + crane, and a MoviPro gimbal with wireless mimic for moves 30 ft in the air.
03
Delivery
All 12 spots delivered under budget, in time for the season launch.